CollarCollar

Privacy Policy

Effective Date: April 1, 2026

Last Updated: April 1, 2026

BetterGoal Labs LLC (“we,” “us,” or “our”) operates the Collar mobile application and related services (the “Service”). This Privacy Policy explains what information we collect, how we use it, how we store it, when we share it, and what choices you have when you use the Service.

By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.

Summary

We store the data you enter into the app, such as your account information, profile information, habits, tasks, goals, rewards, punishments, notes, messages, photos, and other content needed for the app to function.

Your data is used to operate and improve the Service. We do not sell your personal data.

We may use limited analytics, crash reporting, and diagnostic data to understand app usage, fix bugs, and improve performance.

App data may be encrypted in transit and at rest through our infrastructure providers, but content in the app is not end-to-end encrypted.

You can delete your account inside the app. When you do, we will take reasonable steps to delete your account data, subject to limited legal, security, fraud-prevention, and backup retention needs.

1. Information We Collect

We may collect the following types of information:

Information you provide directly

This may include:

  • Email address
  • Username or display name
  • Profile information
  • Relationship or partner connection information
  • Habits, tasks, goals, rewards, punishments, notes, messages, uploads, photos, and other content you create in the app
  • Information you provide when contacting support or communicating with us

We collect this information because the Service depends on storing and syncing user content across devices and, where applicable, between connected partners.

Information collected automatically

When you use the Service, we may automatically collect limited technical and usage information such as:

  • Device type
  • Operating system
  • App version
  • Approximate usage activity within the app
  • Crash data
  • Diagnostic information
  • Performance data
  • Log data such as timestamps, error reports, and technical event information

This information helps us maintain the Service, troubleshoot problems, and improve reliability and performance.

We do not sell your personal data.

2. How We Use Your Information

We use your information to:

  • Provide, operate, and maintain the Service
  • Create and manage your account
  • Enable partner or couple features
  • Sync your content across devices
  • Display your content back to you and to any connected partner where sharing is part of the feature
  • Provide customer support
  • Improve app performance, stability, and features
  • Monitor crashes, bugs, abuse, and technical issues
  • Process subscriptions and purchases
  • Comply with legal obligations
  • Protect the safety, security, and integrity of the Service

We do not sell your personal information to advertisers or to any third party.

3. Analytics, Diagnostics, and Log Data

We may use third-party tools for analytics, diagnostics, and crash reporting. These tools may collect information such as:

  • App opens
  • Session activity
  • Feature usage
  • Device information
  • Crash logs
  • Performance data
  • Technical diagnostics

We use this information to understand app stability, usage trends, retention, and feature performance, and to identify and fix bugs or service issues.

Where possible, we use this information in aggregate or in a limited technical form rather than to inspect the substance of your private content.

4. Purchases and Subscriptions

If you purchase a subscription or make an in-app purchase, payment processing is handled by the relevant platform provider, such as Apple.

We do not store your full payment card information.

We may receive information such as your subscription status, purchase history, entitlement status, and limited transaction-related metadata as needed to provide premium features, restore purchases, manage billing-related access, and respond to subscription support issues.

If needed to process refund requests or resolve purchase issues, we may share limited information about your subscription status or usage of purchased features with the relevant platform provider, as permitted by their policies and applicable law.

5. Partner Features and Shared Content

Some parts of the Service are designed to be shared with a partner or another invited user.

If you use these features, information you create or submit in the app may be visible to the partner you connect with, depending on the feature. This may include things like shared tasks, habits, goals, rewards, punishments, notes, messages, photos, activity updates, and related app content.

You are responsible for understanding what you choose to share through the Service.

6. Data Storage and Security

We use commercially reasonable measures to protect your information.

Your data may be encrypted in transit and at rest through our service providers' infrastructure. However, no method of electronic storage or internet transmission is completely secure, and we cannot guarantee absolute security.

Content shared in the app is not end-to-end encrypted. That means the Service may process and store content on servers in order to provide app functionality such as syncing, storage, partner sharing, messaging, media handling, and account recovery.

7. Third-Party Service Providers

We may use third-party service providers to help operate the Service, such as providers for:

  • Hosting, database infrastructure and authentication
  • Analytics and crash reporting
  • Subscription management
  • Media storage and messaging services

These providers may have access to information only as needed to perform services on our behalf. We do not authorize them to use your information for unrelated purposes.

8. How We Share Information

We may share information:

  • With service providers that help us operate the Service
  • When needed to process purchases, subscriptions, or refund-related requests
  • If required by law, legal process, or government request
  • To protect the rights, safety, security, and integrity of the Service, our users, or others
  • In connection with a merger, acquisition, asset sale, financing, or other business transfer

We do not sell your personal information to third parties.

9. Data Retention

We retain information for as long as needed to provide the Service, comply with legal obligations, resolve disputes, enforce our agreements, prevent fraud, and maintain security.

If you delete your account, we will delete or anonymize your information within a reasonable period, except where we need to retain certain information for legal, security, fraud prevention, operational, or backup-related reasons.

10. Account Deletion

You may delete your account through the app.

If you delete your account, we will take reasonable steps to permanently delete your account data from active systems, subject to any legal, security, fraud prevention, technical retention, or backup constraints.

Some limited backup copies may persist for a short period before they are fully removed.

11. Children's Privacy

The Service is intended only for adults age 18 and older.

We do not knowingly collect personal information from anyone under 18. If we become aware that we have collected personal information from a person under 18, we will delete it. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us so that we can take appropriate action.

12. Links to Other Sites

The Service may contain links to third-party websites or services.

If you choose to access a third-party site or service, that third party's terms and privacy policy will apply. We are not responsible for the content, policies, or practices of third-party websites or services.

13. International Use

If you use the Service outside the country where our operations or service providers are located, your information may be transferred to and processed in other countries.

By using the Service, you understand that your information may be processed outside your country of residence.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

If we make changes, we will post the updated Privacy Policy and update the “Last Updated” date above. Your continued use of the Service after changes become effective means you accept the updated Privacy Policy.

15. Contact Us

If you have any questions about this Privacy Policy, contact us at:

BetterGoal Labs LLC
jp@collar-app.com